Valiram Group and GODIVA Inaugurate The Opening Of The Fifth Store In Malaysia
GODIVA, the World’s Premium Chocolate from Belgium has officially launched its fifth store in Nu Sentral Mall. GODIVA, in partnership with Valiram Group, continues their promise of ultimate chocolate experience for all chocolate lovers and increases the opportunity to indulge in the luxury of the world’s finest chocolate.
A stylish addition, the GODIVA store in Nu Sentral stands beautifully amidst other luxurious brands in the mall. Strategically located at the concourse level of Nu Sentral Mall, the 1090sq ft store is sure to delight the customers as it comes equipped with a comfortable 15-seater, great for patrons who would like to relax and enjoy each other’s company.
(from L-R) Mr Jochen Anthierens, Ms Carmen Chiu, Mr Julian Levy, Mr John Holmberg, Mr Philippe Daue, Mr Joerg Hontheim and Mr Chris Choi.
The launch of the store was officiated by Mr Joerg Hontheim, General Manager F&B and Mr Julian Levy, Chief Operating Officer of Valiram Group, together with Mr Jochen Anthierens, Deputy Head of Mission from the Embassy of Belgium, Managing Director of GODIVA Pacific Rim & China, Mr John Holmberg, Sales Operations Director of GODIVA Pacific Rim, Mr Chris Choi, GODIVA Chef Chocolatier Pacific Rim, Mr Philippe Daue and GODIVA Marketing & Merchandising Director, Pacific Rim & China, Ms Carmen Chiu. The ribbon cutting saw the Directors raise their glasses for a toast together with all the guests.
Mr Joerg Hontheim, Valiram’s General Manager of F&B said, “The opening of the new GODIVA store in Nu Sentral shows the promising demand for luxury chocolate in the country. We are confident that the brand will continue to flourish and fulfill the penchant for all chocolate lovers in Malaysia.”
“This new store, in the thriving heart of Kuala Lumpur, is not only a major step of GODIVA’s developing strategy in Malaysia, but more importantly, it is also a significant step in GODIVA’s quest of sharing the Belgian chocolate culture across Pacific Rim Region,” said Mr John Holmberg, Managing Director of GODIVA Pacific Rim & China.
One of the highlights of the opening event was the unveiling of Lady GODIVA’s chocolate sculpture by Mr Philippe Daue, who is the GODIVA Chef Chocolatier for Pacific Rim. The presentation saw Chef explaining to the guests on the inspiration behind the sculpture.
The Legend of Lady GODIVA
When Lady Godiva, wife of Lord Leofric, protested against the taxation of his subjects, she agreed to ride through the streets of Coventry “clad in naught but her long tresses”, and so long as the residents remained in shuttered buildings their tax burden would be lifted. The following morning she made her famous ride and, despite being the ultimate temptation, the citizens graciously remained indoors. Leofric kept his word and reduced the taxes to the delight of his subjects, ensuring Godiva’s legendary status throughout the centuries.
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit, GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
GODIVA Chocolatier produces many different chocolate pieces that fall into eight basic flavours: praliné, ganache, nuts, caramel, carrés, truffles, fruits and dipping. The chocolates are often mixed and matched to create a wide range of collections not only as festive holiday presents for loved ones and friends, but also as the ultimate gift of self-indulgence.
Moreover, in Malaysia, GODIVA also offers other product lines including: Luxury Box, Gold Collection Gift Box, Truffe Collection Gift Box, delightful biscuits, and wedding / party collections. In Addition, GODIVA produces seasonal and limited edition chocolates with special packaging for all major holidays.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010