Web : Siemens Global
Thanks to the wonderful invitation, I recently went to Siemens Malaysia‘s launch event of its “My Train-Ventures” children’s activity book which was held at NU Sentral, Brickfields to demonstrate its crucial role in nation-building by raising awareness and understanding of public transportation to Malaysian children through their corporate citizenship initiative.
“My Train-Ventures” was launched in conjunction with the opening of Sungai Buloh-Kajang MRT Phase 2 which was officiated by the Honourable Prime Minister YAB Dato’ Seri Najib Tun Razak on July 17.
A group of Siemens Malaysia’s employees surprised the crowd with a flash mob performance to the iconic tune of ‘Locomotion’ popularized by Kylie Minogue at the main concourse area of NU Sental before the launching event.
“My Train-Ventures” was officiated by Prakash Chandran, President and CEO of Siemens Malaysia, accompanied by Ben Chong, Head of Business Development of Siemens Malaysia.
Siemens Malaysia distributed 100 copies of the “My Train-Ventures” to the attendees of the event.
The children’s activity book series is made for three different age groups and it comes with striking illustrations and entertaining storylines that promises a unique learning experience. It blends imaginative adventures with elements of fun that makes reading all that more refreshing for children.
Children were having fun at the launch with an array of exciting activities such as colouring activities, Suduko challenges and a specially-crafted “Build Your Own Train” competition. There was also a balloon twisters to entertain the crowd by twisting balloons into shapes of their favourite animals.
Prakash Chandran, President and CEO of Siemens Malaysia, said during the press conference, “We are thankful and pleased to have supplied all 58 sets of these automated trains, and for which they are delivered ahead of time together with the rolling stock system. When the Prime Minister launched the entire line earlier this week, it capped another milestone achievement for us to see people being able to commute via a modern transportation that is fast, reliable, efficient and comfortable for them.
“During the Phase 1 opening of this line last December, several on-site activities were organized. For Phase 2 this time around, we decided to do something a bit different in spreading awareness about modern public transportation, hence the production of this “My Train-Ventures” children’s activity book as the main theme,” said Prakash.
Siemens Malaysia also announced that it will be making a bid for the Kuala Lumpur-Singapore High Speed Rail (HSR) project that it believes will be the new driver of growth connecting the 2 countries and bring about a huge development potential by effecting change in the landscape of travel.
More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010