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Thanks to the wonderful invitation, I recently went to Heineken Malaysia Berhad‘s grand launching event of their Chinese New Year campaign, which was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media.
I was truly enjoyed with the stunning lion dance performance in order to bring out the festive feeling amongst the guests. The God of Prosperity was also at the event to give away Mandarin oranges and fortune cookies, before the Yee Sang tossing ceremony to gleefully wish for a bountiful year ahead that will overflow with prosperity and togetherness.
We were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits.
Speaking at the event, Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.”
Fill your glasses with Tiger Beer and other HEINEKEN Malaysia products this festive season at participating coffee shops, food courts and Chinese restaurants, and you can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider.
Exclusive Tiger Beer Mahjong Sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.
Shoppers who purchase HEINEKEN Malaysia products worth RM200 and above at selected Tesco outlets in Peninsular Malaysia will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer.
For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit fb.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.
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