Toy Bank, A Gift Of Love With Yue Shan @ Cheras LeisureMall, Kuala Lumpur

Cheras LeisureMall

No. 11, Jalan Manis 2, Taman Segar
56100 Cheras, Kuala Lumpur, Malaysia
Tel : 603-9132 2386
FB : Cheras LeisureMall

Business Hours :
Mon – Sun

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Thanks to the wonderful invitation, I recently went to Cheras LeisureMall for their ‘Toy Bank, A Gift of Love’ gift presentation ceremony, where 200 children from charity homes were invited to have a memorable Christmas celebration full of exciting activities and joy held at the Lower Ground Concourse.

‘Toy Bank, A Gift of Love’ is an annual community programme by Cheras LeisureMall. From 6 to 25 December 2017, colourful Wish List Cards in the shape of wishing stars bearing three wishes by over 600 children from 12 charity homes were hung up by the Toy Bank located at the Ground Floor Concourse. Public selected a Wish List Card, prepared the gifts, and deposited the gifts along with the Wish List Card back at the Toy Bank.

Mr Subramaniam Apparow, Senior Manager, Property Division, PPB Group Berhad said, “The ‘Toy Bank, A Gift of Love’ programme started out as a humble initiative to invite and encourage members of the public to participate in simple acts of philanthropy aimed at helping underprivileged children. Over the years, we are glad that this programme has grown to become a continued tradition for many regular donors who always return to support this meaningful cause – bringing more and more friends and family members each time. The heartening support of these good Samaritans is what drives the growth of this community initiative.”

The underprivileged children who received the gifts were from Da Ci Jiang Tang, ElShaddai Refugee Learning Centre, House of Joy, Living Hope Global, Malaysian Association for the Welfare of Mentally Challenged Children (IQ70plus), Pertubuhan Kebajikan Anak Yatim Mary KL, Persatuan Kebajikan Kanak-Kanak Istimewa Insan (PKKII), Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Rumah Victory Children & Youth Home, Home for Special People Cheras, United Learning Centre, and Rumah Shalom.

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Cheras LeisureMall also officially inked its partnership with Yue Shan Music Academy Charity Organisation during the event to work together in helping underprivileged children discover, explore, and realise their musical dreams through the ‘Pass It On’ charity initiative.

“We are delighted to announce our partnership with Yue Shan Music Academy Charity Organisation as an enhancement to our community care programme. Music is the universal language that connects people from all types of background and we want these children to have the opportunity to explore the wonderful world of music. Hopefully through this initiative, these children will be inspired to pursue their musical dreams and have a better future,” said Subramaniam.

Founded in 2017, Yue Shan Music Academy Charity Organisation is Malaysia’s first NGO which is focused on music. Conceptualised through the meaningful objectives of ‘turning music into charity’ and ‘contributing to a good cause with music’, Yue Shan is dedicated to giving underprivileged children in Malaysia the opportunity to learn music and pick up a musical instrument of their choice. With the belief that music has the potential to improve the quality of one’s life, Yue Shan works closely with various organisations and music centres to distribute musical instruments to children in need as well as deploy volunteers and music instructors to teach these children how to play the instruments correctly at respective charity homes.

“Music can help inspire children to have better imagination and creativity; and we believe they would enjoy a happier life with music. With the helping hands of organisations such as Cheras LeisureMall, Yue Shan aspires to reach out to as many children as possible to discover and realise their musical dreams. This is a cause that requires continuous support and awareness from the public and we hope that with this collaboration, we will be able to inspire the kind hearts out there to join in on this meaningful journey,” said Dato’ Louis Chong, the founder and President of Yue Shan Music Academy Charity Organisation.

Cheras LeisureMall will be providing a platform for Yue Shan to conduct musical instrument workshops where these children can be introduced to and taught how to play an instrument of their choice. Public are welcomed to contribute new or pre-loved musical instruments so that these children will have the chance to own a musical instrument. Cheras LeisureMall will act as a collection hub to collect, renew, and distribute musical instruments to children in need, bringing them one step closer to achieving their musical aspirations.

For more information and updates on the ‘Toy Bank, A Gift of Love’ or ‘Pass It On’ initiative, kindly call 603-9132 2386, visit their Facebook page or email to marketing@ppb.com.my.

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More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010.

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