Utara @ Hotel Armada Petaling Jaya
Lot 6, Lorong Utara C, Section 52
46200 Petaling Jaya, Selangor, Malaysia
Tel : 603-7954 6888
FB : Hotel Armada Petaling Jaya
Business Hours :
Mon – Sun
Thanks for the wonderful invitation, I recently went to Hotel Armada Petaling Jaya for their grand re-opening party to reveal the fresh new look of Utara Restaurant. After 22 years of successful operations as Utara Coffee House, it has since undergone a major makeover and rebranded as just ‘UTARA’.
The walls were knocked down to open up and increase the space. Rays of natural sunlight coming in from its full-height windows, making it looks wider and spacious thus offering a more comfortable dining environment.
The stylish new interior design of Utara features concrete and wood as the consistent color and material. Rose gold/brass and marble counters were added as highlights to brighten up the space. The openness of Utara now facilitates more visibility, mobility and communication between staff and diners.
The renovation project led by Elizabeth Yap of interior design firm StudioN3m boasts two new additions to the restaurant, an open kitchen at the back of the restaurant and an open café-bar at the front. Diners can see their food being prepared at the open kitchen thus allowing for a greater sense of occasion, while the open café-bar was built to serve between the restaurant and the lobby lounge. As such, service staff are able to communicate with and attend to guests in 2 different areas with ease, without compromising on service standards.
Elizabeth Yap said, “For businesses, it’s difficult to constantly renovate. With this in mind, I designed the new Utara to be timeless; something that doesn’t go out of style within a few years. I needed something elegant to befit a hotel and it needed to be simple to maintain.”
“The solution was a framework of soft neutral furnishings with high quality materials and lighting that are accented by various basic elements such as paintings, ornaments and textile finishes that could be updated as necessary. This way, hotel guests can experience something new every few years, while still maintaining the familiarity of their favourite restaurant,” she elaborated further.
“We understand that the hospitality industry is an exciting and highly competitive business and growth is rapid. It is vital that we maintain a competitive edge. To keep you interested, and to constantly offer new experiences, a complete massive re-do of Utara was inevitable. REFRESHED AND RENEWED, today, we are pleased to introduce an ICON REBORN,” said Mr Hoon Tai Chee, General Manager of Hotel Armada Petaling Jaya.
Utara Restaurant still retains its signature flavours and will continue so as an ode to their loyal diners. Some of their exceptional local cuisine that I enjoyed include Nasi Lemak Utara, Roti Durian, Kari Kepala Ikan, Daging Masak Assam Pedas, Siput Sedut Masak Cili Padi and Ketam Masak Berlada, which what sets Utara apart from competitors in the area.
Utara added several Vegan dishes as part of their new menu to satisfy the Vegan diners. In addition, a special Vegan Set Menu is available for order with 3-day in advance reservation booking. The Lunch, High-Tea and Dinner buffets will also feature a special Vegan’s Corner.
Open daily from 6.30 am to 12 am, come and experience Utara at the Hotel Armada Petaling Jaya for yourselves by calling 603-7954 6888 to make reservations or email f&[email protected]
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010