Asia’s Leading Food & Beverage Trade Exhibition @ THAIFEX Virtual Trade Show 2021
THAIFEX-Anuga Asia
FB : THAIFEX-Anuga Asia
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A well-balanced combination of sweet, sour, salty, bitter, and hot, Thai food has been one of my favourite cuisines especially their tom yum soup and delicious street snacks. Singha beer, Mama instant noodles, Blue Elephant cooking sauces and pastes… these are some of the Thai food and beverage brands that are no stranger to us Malaysians.
In fact, you can now check out more information about Thai’s international trading in food and beverage market via the THAIFEX Virtual Trade Show 2021!! It is organised by the Department of International Trade Promotion (DITP) since 25 May 2021 to focus on serving 365-day of online content and virtual networking within the Thailand food and beverage community.
To solidify their prestige as Asia’s leading food and beverage trade exhibition and to enrich the diversity on offer, THAIFEX – ANUGA ASIA is extending their outreach efforts to encourage Malaysian to partake in their ongoing Virtual Trade Show segment of their Hybrid+ food and beverage trade exhibition. One of their main objectives for this year is to trigger a larger influx of Malaysian participants, where the Virtual Trade Show will serve as an ideal business matching platform for the Malaysian importers.
Served as the ideal stage and platform for participants to showcase their trade expertise via specially fabricated online channels, THAIFEX Virtual Trade Show offers many opportunities in food and beverage industry until the physical event in the end of September 2021.
The interface of THAIFEX Virtual Trade Show looks attractive to me with colourful animation. I can interact with the Thai exhibitors where they are showcasing their innovative and new products that can best respond to the lifestyle of consumers in the New Normal era while launching trade negotiation activities through Video Call, establishing the new standards for future trade shows.
After registration, I can explore the THAIFEX Virtual Trade Show and visit different exhibitors from categories like Coffee & Tea, Drinks, Fine Food, Food Service, Food Technology, Frozen Food, Fruit & Vegetable, Meat, Rice, Seafood, Sweet & Confectionery, as well as Special Showcase like Eat Wisely, Halal to the World, and Thai Select.
“Thaifex Virtual Trade Show 2021 aims to be a 24-hour online platform for importers, trade partners and international entrepreneurs to meet and negotiate deals with Thai food and beverage operators participating in Thaifex-Anuga Asia 2021: The hybrid edition,” said Mr Jurin Laksanawisit, Thailand’s Deputy Prime Minister and Commerce Minister.
It is building on the success of the 2020 edition, which saw 1,080 online applicants from 77 different countries plying their trades on the platform with 752 buyers having successfully matched their credentials with target exhibitors. The 2021 Hybrid+ edition is fast living up to its billing with more than 70% of past exhibitors confirming their participation in the upcoming show.
Jurin said a total of 1,750 companies from 97 countries have registered, which is an increase of 132% and 25% respectively compared to the previous year. While 209 Thai exhibitors from 363 registered companies in Virtual Trade Show have confirmed their participation.
“We are extremely confident that our Thai exporters and producers in the food and beverage industry will be able to deliver their innovations to meet the new consumption trends, not only focusing on the taste or health benefit of food but also source of raw materials, production process, and food safety.
“We expect at least an increase of 10% in trade values this year. In our first online business matching during May 25-29 this year, the volume of order values received exceeded US$25mil,” commented Mr Jurin.
To participate in the Virtual Trade Show and view the unique culinary on offer, you may submit your registration via https://thaifex-vts.com. For those who are interested to visit the trade exhibition and experience a conglomeration of sensory delight can find more information at https://thaifex-anuga.com/en.
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