• Monday, 10 June 2024
Cheers to Bold Beginnings, Tiger Malaysia’s 2023 Chinese New Year Campaign
07 Jan
3:47

Cheers to Bold Beginnings, Tiger Malaysia’s 2023 Chinese New Year Campaign

Tiger Beer

FB : Tiger Beer

*****

tiger malaysia 2023 chinese new year cheers to bold beginnings

Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign.

tiger malaysia 2023 chinese new year cheers to bold beginnings ivy kam kelly chin

To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.

tiger malaysia 2023 chinese new year cheers to bold beginnings cny song

Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.

tiger malaysia 2023 chinese new year cheers to bold beginnings tropicana gardens mall

‘The Boldest Chase’ is one of a kind that it invites consumers to interact with the content and win exclusive prizes. By tapping on the screen of mobile devices, or pressing the ‘T’ key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock the rewards. The music video was revealed at the campaign launch event that took place at the concourse area of Tropicana Gardens Mall, which has been transformed to depict the vibrant streets of Chinatown and included various interactive activities for consumers and shoppers to enjoy.

tiger malaysia 2023 chinese new year cheers to bold beginnings cny

Guests were treated to an energetic performance by the three artists upon checking out the interactive activities such as the ‘Trail of the Tiger’, ‘Roar Challenge’, ‘Gold Bar Challenge’, ‘Gan Gan Chong’ Dance Challenge, and ‘Lou-A-Fortune’ game where they got to take a pause and indulge in the festive spirit. These activities are available from now until 23rd January at Tropicana Gardens Mall, for consumers to experience and win exciting prizes.

tiger malaysia 2023 chinese new year cheers to bold beginnings dato maw

With the energy at an all-time high, guests were then ushered to Extra Super Tanker Restaurant for dinner.

tiger malaysia 2023 chinese new year cheers to bold beginnings performance

There, they enjoyed an energising lion dance performance, a yee sang toss to commemorate the occasion and invite abundance for the Year of the Rabbit, as well as stage performances, all while celebrating bold beginnings with Tiger.

tiger malaysia 2023 chinese new year cheers to bold beginnings launching event

“Last year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have a bold courage to face the challenges of 2023 with the spirit of “Gan Gan Chong”. With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,” said Roland Bala, Managing Director of HEINEKEN Malaysia.

tiger malaysia 2023 chinese new year cheers to bold beginnings gan gan chong

For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest and giveaways, check out https://tigercny2023.tigerbeer.com. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

*****

More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

Related Post : Tiger Beer – Boldly Asian, Globally Acclaimed Since 1932

Leave a Reply

Your email address will not be published. Required fields are marked *