Nutox Launches Targeted Serum Range to Redefine Skincare for the Zillennial Generation

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Nutox, one of Malaysia’s most trusted skincare brands, has unveiled its latest innovation – the Nutox Targeted Serum Range, a smart, skinimalist solution crafted to meet the needs of the rising Zillennial consumer.

Designed with modern, pastel-toned packaging, the range offers tailored solutions for brightening, hydration, lifting, and soothing – all with built-in anti-ageing benefits.

The launch event, held at the Twentyfive7 Experience Gallery, welcomed media, influencers, and partners into a whimsical Secret Garden Wonderland – a pastel-themed setting designed to reflect the fresh, modern appeal of the new range.

The event showcased the brand’s commitment to delivering effective, simplified skincare that resonates with today’s lifestyle-driven, ingredient-conscious audience.

A Fresh Direction for a New Generation

Since its founding in 2006, Nutox has built its reputation on high-performance ingredients and smart delivery systems, becoming a leader in anti-ageing skincare.

With the Targeted Serum Range, Nutox steps beyond its established lines to design products that are not only effective but also visually and emotionally appealing to younger users. This approach aligns perfectly with the skinimalism trend, where fewer, multitasking products deliver maximum results without overwhelming routines.

Bright Glow Getter – With the magic of EGT, Niacinamide, and Vitamin C, chased away dullness and faded dark spots for radiant, even-toned skin.

Let’s Dew It – A fairy of hydration, with triple-hydrating powers (Vitamin B5+ HA + PGA) wrapped skin in long-lasting moisture and plump softness.

Lift Me Up – With Sunflower Sprout Extract magic, firmed tired skin and lifted early signs of ageing with a youthful bounce.

Let’s Chill Out – The calmest of them all, she soothed redness and comforted sensitive skin with a Madecassoside and Amino Acid.

Prominent Placement at Guardian Stores

The Nutox Targeted Serum Range will be available at 400 Guardian stores nationwide, featured in both the IYKYK bay and the Nutox home shelf for maximum visibility.

“Special thanks to Ms. Tiffany Choo, General Manager (Commercial) of Guardian, for her long-term support to Tohtonku,” said Ms. Winnie Pok, General Manager (Commercial) of Tohtonku Sdn Bhd. “With Guardian’s strong presence and trust among beauty shoppers, we are confident this range will connect with new users and unlock meaningful growth for the brand.”

Creative Collaboration with @yello__banana

To connect emotionally with Zillennials, Nutox collaborated with creative talent @yello__banana to develop four unique characters, each representing a skin need and personal mood.

Set in the Secret Garden Wonderland, these characters add a relatable and playful touch to the brand’s storytelling, making skincare feel personal and approachable