Thanks to the wonderful invitation, I recently joined Anchor Food Professionals for their PizzArt Trail, which brought us to 3 locations – Movida IOI Boulevard Puchong, U Pizzeria Subang Jaya, and Movida Sunway Giza to sample some artisanal pizzas that blow me away.
Anchor Food Professionals has proven once again why they are the reigning leaders in the dairy foodservices segment by launching an exciting PizzArt campaign with their partners. Celebrating pizza in all its shapes and sizes, these artisanal pizzas were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers.
The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Chefs and assistants from participating restaurants were trained in the ways of a skilled pizzaiolo by Anchor Food Professional in preparation for the launch of the campaign.
“Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try,” said Ms Linda Tan, director of Anchor Food Professionals.
She added that this is an example of innovative campaigns that Anchor Food Professionals has launched with their partners such as the highly successful Say Cheese Campaign which introduced Japanese-inspired cheese based desserts, and the second wave which introduced sweet breads infused with creams and cheese. The more recent French-inspired Travel Cakes (butter loaf cakes) made available at participating bakeries ended on a sweet note as well.
“We are continuously finding ways to help our partners stay ahead of the curve by introducing global trends and unique creations to their consumers using only the best dairy by Anchor. By drawing on our New Zealand based research and expertise, we are able to help them achieve a competitive edge,” she added.
Anchor Food Professionals will be introducing these artisanal pizzas such as Flower Pizzas, Pizza Bombs, Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas from May to mid-November 2017 at 25 participating restaurants in Peninsula and East Malaysia, including Movida and U Pizzeria in Klang Valley, Movida and U Pizzeria in Perak, US Pizza and Lunarich in Penang, Sky Garden Resto Bar in Kedah, Movida in Melaka and Johor, Ejohng Concept in Johor, The Chubs Grill and Mad Ben Café in Sabah and Chillax Café & Bistro, Coup De Grill and Bistecca & Bistro in Sarawak.
Pizza Bombs which made an appearance in the international food scene is an explosion of flavour and cheesiness in a ball of chewy dough with a crispy crust. Adjaruli Khachapuri is a boat shaped pizza filled with hot cheese and oozing egg and is a Georgian invention, all the rage in food capitals of the world.
Muffin Pizzas are bite-sized versions of delicious pizza and perfect for breakfast and as snacks and Pot Pie Pizzas are as hearty and satisfying as they sound with pizza dough used as a pie crust with all the flavours and stringy cheesiness of a pizza steaming inside.
The recipes call for only the finest ingredients such as Anchor Mozzarella Shredded Cheese, Anchor Unsalted Butter, Anchor Colby Cheese, Anchor Cheddar Cheese, and Mainland Edam Cheese. Do you know that the Anchor brand is already a leader in the Malaysia’s dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products through Anchor.
Consumers can also look forward to participating in some fun contests on Anchor’s Facebook fb.com/AnchorDairyMalaysia in the month of July to win exciting prizes.
More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010