FB : Dutch Lady Malaysia
Thanks to the wonderful invitation, I recently went to Sekolah Kebangsaan Dato’ Onn Jaafar in Subang Jaya for World Milk Day celebration together with Dutch Lady Malaysia as they give out 10,000 packs of milk to primary school children this year in the spirit of spreading the goodness of milk.
The ceremony was graced by Mr. Cyril Christopher Singgam, Chief Assistant Director, Head of Strategic Planning Sector, Daily School Management Division of the Ministry of Education and the headmasters of the three visionary schools in Subang Jaya, SK Dato’ Jaafar Onn, SJK (C) Tun Tan Cheng Lock and SJK (T) Tun Sambanthan.
“For the last 55 years, our mission has always been to nourish the nation. During this time, generations of Malaysians have grown up on Dutch Lady milk and they have chosen our brand for their own children as well. While this lends us great pride, it gives us even greater motivation to fuel the nation with the best that milk can offer,” said Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia.
“Every year, we celebrate World Milk Day by spreading the goodness of milk. This is done through sharing Dutch Lady Purefarm milk with Malaysians and sending the message of how milk helps us all grow stronger together as a nation. This year, with the 10,000 packs of milk that are on its way to primary school children is also our hope that they will enjoy and be reminded of the goodness of milk, especially on World Milk Day,” he added.
As it is currently the Ramadan season, Tarang highlighted the relevance of milk during the holy fasting month. “Milk and dates is an ideal food pairing for sahur during Ramadan. It provides school children with balanced nutrition to last through the day and prevent them from overindulging for sahur in the morning,” he said.
Eye-catching trucks adorned in Dutch Lady’s signature bright blue colour were flagged off to embark on their journeys to deliver 10,000 packs of nutritious milk to schools.
Dutch Lady undertook an independent survey called the South East Asian Nutrition Survey (SEANUTS) few years ago, and do you know that:
* A high percentage of children in Malaysia has vitamin D insufficiency despite the amount of sunlight we get in our country.
* Our children have low levels of physical activity.
* 30 to 40 percent of the children are not getting the right nutrition, with one in five of them are overweight or obese.
Besides nourishing the nation, Dutch Lady Malaysia has long forged a joint objective with the Ministry of Education to inculcate the healthy habit of drinking milk daily among school children. “This has also brought to our attention, the rising concerns of non-communicable diseases (NCDs) in the world such as obesity, diabetes, hypertension and cancer, which has made our mission even more important to educate teachers, parents, and children on the importance of getting proper nutrition,” he said.
“As such, we have been working hand in hand with the Ministry of Education, over the years, to invest in initiatives such as Jr NBA, Anugerah 3K through our Drink.Move.Be Strong campaign to educate teachers, school children that milk has the vital nutrients to help one achieve more in their everyday life. Under the DMBS campaign, we have run various activities, such as nutritional talks and fun outdoor exercises in schools which has achieved over 350,000 student participations for its activities. In fact, we are targeting to reach over 1 million school children by 2020 in Malaysia,” he added.
These activities educated school children on the importance of eating a balanced diet that includes two glasses of milk and spending at least an hour on physical activities every day, to push them to adopt healthier lifestyles – and to address the growing concerns of obesity and malnutrition in children in Malaysia.
For more information about Dutch Lady Malaysia’s World Milk Day celebration, visit www.dutchlady.com.my.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010
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