FB : Tokyoninki
Thanks for the wonderful invitation, I recently went to Sunway Velocity Mall for the launching event of FINE Japan first ever Malaysian brick and mortar store in Kuala Lumpur. A joint collaboration between SaSa Malaysia, FINE Japan, and Cason Trading, the 560 sqft store brings FINE Japan products to consumers at its Kuala Lumpur location.
A “Kagami Wari” ceremony was held in celebration of the grand opening, adding a dash of Japanese tradition to the event. “Kagami Warii” which literally means “Mirror Opening” is a long-held ceremony practiced in Japan to commemorate celebratory events in which the lid of the sake barrel is broken open by mallets. Because of the lid’s round shape, the kagami is a symbol of harmony – therefore representing an opening to harmony and good fortune. Officiating the ceremony was Mr Shinya Fukuda (Director of FINE Group Ltd) and Mr Jason Ti (Managing Director of Cason Malaysia).
As product sales have grown steadily over the last few years in Malaysia, it was only a matter of time before renowned Japanese nutraceutical company, FINE Japan, strengthened their presence in Malaysia.
“We are very excited to be opening FINE Japan’s very first store in Malaysia. This momentous milestone provides us with the thrust required to elevate FINE Japan to new heights. Together with FINE Japan and SaSa, Cason Malaysia is proud to be bringing high quality products to Malaysia that will help Malaysians achieve their desired beauty goals. This will be the first of many stores to serve our consumers across Malaysia,” said Mr Jason.
Showcasing 20 of the highest quality products from FINE Japan, a steady stream of new products will be introduced over time in the near future. “The store will serve as a touchpoint for existing and potential consumers to interact with the brand. We hope to provide added engagement that allows consumers to not only purchase products but to also educate themselves on benefits and usage methods associated to FINE Japan products,” added Jason.
Cason Trading is a wellness and beauty resource provider specializing in sourcing for safe, high quality and exciting health and beauty products from Japan. Product categories distributed by Cason Trading include health food, body care, skin care, cosmetics, beauty accessories and more. Distributions for both local and international markets are supported by an extensive network of channels across Malaysia, Singapore, Thailand, Indonesia, Vietnam, Cambodia, Hong Kong, Philippines and Taiwan, as well as its own online platform at www.tokyoninki.com.
To celebrate FINE Japan’s first SaSa Shop-in-Shop in Malaysia, premium gifts imported directly from Japan were given to customers that purchased any FINE Japan products amounting to more than RM200, only exclusively at FINE Japan on the Ground Floor (Lot G-13 & G-14) of Sunway Velocity Mall.