Chinese New Year Uncage New Beginnings @ Tiger Beer

Tiger Beer

FB : Tiger Beer

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Thanks to the wonderful invitation, I recently went to the launching event of Tiger Beer’s Chinese New Year Campaign at Copper Mansion, Petaling Jaya, which was attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media.

The venue setting was really impressive! It was of utmost decadence adorned with lanterns and motifs reminiscent of old Shanghai with a modern twist in spirit of ushering the new. Upon arrival, guests got to ‘pluck’ ang pow containing a lucky draw ticket from the gilded Tree of Wealth before opening the doors to new beginnings.

Before the dinner began, guests were able to participate in a range of auspicious games and activities. There was something for everyone as they embarked on their journey into the Chinese New Year. I had my Tea Leaf and Chinese Palm Reading, as well as intricate Chinese Paper Cutting and personalized Calligraphy to welcoming the year of the Pig.

The event began with a stunning lion dance performance, led by Zhu Ba Jie (a popular character inspired by Chinese novel Journey to the West), to invite luck – with each of the five lions in the colours representing the brands of the HEINEKEN Malaysia portfolio – Tiger, Heineken®, Guinness, Anchor and Apple Fox.

We kicked start the dinner with auspicious Yee Sang tossing ceremony to usher in new beginnings with good wishes for a bountiful year ahead, then followed by delicious and unique dishes specially for the festive season.

“The festive season is a time for us to usher in the new with a renewed spirit as we leave behind the old. HEINEKEN Malaysia wants to celebrate this auspicious beginning with our loyal consumers to make this Chinese New Year a memorable one. This is the time of year where we celebrate with family and friends, hence, this year’s Chinese New Year campaign is packed with opportunities for consumers to win simply by enjoying the range of award-winning brews in our portfolio,” said Roland Bala, Managing Director of HEINEKEN Malaysia.

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Great news! You can usher in the new beginnings and be rewarded this festive season with Tiger Beer, all you have to do is enjoy your favorite brews from HEINEKEN Malaysia’s portfolio. Until mid-February, consumers who purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants can check underneath the bottle caps for 3 different characters – Fu, Xi and Zhu – representing the different prizes to be won.

One bottle cap marked Fu allows consumers to redeem an angpow worth RM88,888, one cap marked Xi can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked Zhu will allow consumers to redeem the exclusive Prosperity Bowl Set. Be sure to keep a look out to start your collection today!

The exclusive Tiger Beer Mahjong Set is also available to be purchased at participating supermarkets during the month of January. With the purchase of 3 cartons of HEINEKEN Malaysia products – inclusive of 1 carton of Apple Fox – consumers can own the Tiger Beer Mahjong Set for only RM99 while stocks last.

For more information on this campaign and its promotions, visit fb.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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