Costa Coffee Malaysia
Costa Coffee has recently announced the debut of its new Golden Caramel range to celebrate its sponsorship of the Olympic Games Tokyo 2020 this year. This new flavour range is available at over 253 Costa Self-Serve machines nationwide, including three Costa Coffee stores in Bangsar Shopping Centre, Radia Bukit Jelutong, and Q Sentral Mall. The range introduces a menu of Tokyo Gold Latte, Tokyo Gold Iced Latte, Tokyo Gold Frostino, and the Golden Tokyoccino beverages in both hot and cold options at Costa Coffee Stores while Golden Caramel Latte and Chocolate, hot and iced drinks are available at Costa Coffee Self-Serve Machines nationwide.
The launch of this new range is in line with Costa Coffee’s global sponsorship for Tokyo 2020, involving a global 360 campaign running in 13 markets including Malaysia. This campaign centres on the insight that the Olympic games are about so much more than the result on the day and the final performance; they are representative of the daily commitment, incremental gains and daily pursuit of perfection each athlete has embarked on.
The Golden Caramel range aims to shine a light on the parallels between this daily dedication to perfection by both the athletes and Costa Coffee, who constantly strive for that perfect cup of coffee, every day.
The brand pushes the barriers of perfection through the introduction of the Golden Caramel range side by side with Tokyo 2020. The Golden Caramel range provides a bolder, more meaningful experience behind ‘perfection’ as Costa believes that passion, commitment, culture, and preparation are what make up a cup of ‘perfection’. Similarly, the brand prides itself on being more than just coffee, standing as a result of a 50-year commitment to quality and an unrelenting pursuit of coffee perfection. From celebrating the lengths the Costa brothers went to 50 years ago, to perfecting their signature blend (112 attempts to achieve the sweet spot), through to the same process they use today in patiently slow-roasting Rainforest Alliance certified beans for a perfectly balanced flavour. Every sip is a testament to this pursuit of perfection.
“Costa Coffee’s ‘In pursuit of perfection since 1971’ along with the Golden Caramel range shows that no Costa Coffee is ever just a coffee, but it is the result of a 50-year commitment to quality and an unrelenting pursuit of coffee perfection. Similarly, it can be applied to everyday life, pushing us day in and day out to achieve greatness. The range was created with a thought to cater to everyday Malaysians with a knack for local flavours and it gives ‘perfection’ a whole new meaning. It is about embarking on a journey of dedication and daily commitment in pursuit of perfection that makes the difference. We hope to continue to inspire Malaysians, especially in these trying times to persevere and keep moving forward as a nation to the path of recovery as our finish line,” said Lim Ju Lee, Head of Marketing, Costa Coffee Malaysia.
Malaysians can enjoy a perfect cup of coffee with Costa’s Golden Caramel range, available from now till 24 August 2021. The Golden Caramel range of drinks with its specially designed cups inspired by the Tokyo 2020 games are available at 253 Self-Serve machines nationwide and at Costa Coffee Stores, conveniently located within the Klang Valley. Costa Coffee is also available via food delivery from both Costa Self-Serve Machines and Costa Coffee Stores.