HAPIFAM Promotes Health With A Focus On Asian Culture

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HAPIFAM is on a mission to make things right. Eating right is essential for a healthy life as this is the first line of defence against sickness and disease. If you require medical treatment, it means that your body has succumbed to the various threats that impact our daily life.

HAPIFAM, a portmanteau of “Happy” and “Family”, is a home-grown Asian brand that understands how nutritious foods can act as preventive measures to various illnesses. Featuring special formulas, their range of healthy products target specific members of the family, such as growing kids and lactating moms.

HAPIMOMS

Under the HAPIFAM brand umbrella, HAPIMOMS is a delicious and nutritious treat to help mothers-to-be and breastfeeding moms through one of the most exciting periods of their lives. HAPIMOMS Lactation Cookies are made from natural ingredients that have been carefully researched and selected by our in-house nutritionist and food technologist. These cookies are made with fenugreek, Brewer’s yeast, fennel seeds, organic coconut oil, blueberries, and many more nutritious ingredients to help mothers boost their milk supply, making breastfeeding a happy and stress-free adventure.

Hapimama, the character, represents the strong, independent, and healthy Asian mom. Hapimama loves her family and her baby unconditionally and only want the healthiest option for her child. She instinctively knows that healthy life and food make for a happy life. Like the modern Asian mom, she is positive and fashionable; and always knows what’s best for her and her family. Offering a variety of flavours – the classic and all-new favourite chocolate chip; the delectable tasting brownies; and a non-chocolate option – mixed berries. Their aim is to make not one, but two individuals (both mom and baby) happy!

HAPIHEROS

HAPIHEROS is another brand under the HAPIFAM umbrella. Catering to the little ones aged 6 months and above, the HAPIHEROS cereal range comes with unique Asian flavours. Their offerings of original rice, mixed fruits, purple sweet potato as well as beetroot and goji berries ensure the children develop the same taste as mommy and daddy.

Parents always want the best for their children. As such, they have ensured the HAPIHEROS cereal range is packed with DHA, which supports brain and eye development in young children. Their cereals also contain multigrain that maintains good digestion, and the necessary prebiotic and probiotic levels to maintain a strong immune system whilst boosting and growing good gut bacteria.

Additionally, their cereal range is all-natural and maltodextrin-free; and tested to be free of heavy metals. As our children are heroes of the future, Hapiboi, the character, is an energetic, strong, playful and healthy tiger cub that symbolises what we want for our little ones. And like our little ones, he brings joy, laughter and cheer to the family.

HAPIMOMS lactation cookies and HAPIHEROS cereal range is available for purchase, retailing at RM39 and RM19.90 respectively from www.astrafamily.co or Hapifam’s official store on Shopee and Lazada. HAPIMOMS and HAPIHEROS will also be available in selected speciality stores and pharmacies around Klang Valley.

More information about HAPIFAM and its’ products can be found on www.hapifam.com. HAPIFAM hopes to be an ambassador for the healthy Asian way of life and foods opening doors for greater acceptance of products from the Far East. “Healthy and tasty” is our way forward.

HAPINFT

HAPINFT is a special NFT project by HAPIFAM. More than a digitised collectible, their limited edition NFT collection comes with free membership, special invitations to HAPIFam events, free products, vouchers and much more.

First edition of HapiNFT features the Hapiboi in 4 different characters which are HapiBoi Feugo, HapiBoi Hydro, HapiBoi Rocky, and HapiBoi Bolt. Each of the character represents a superpower inspired by the 4 elements – fire, water, earth, and air. All of them have a special story and meaning that is aimed at representing HAPIFAM values. You can keep it as a collectible or sell it in the NFT marketplace.

As one of the few FMCG organisations to recognise the potential of the metaverse, HAPIFAM is already shaping the NFT market; and as stated in their 2022 roadmap, the brand aims to penetrate the metaverse to further expand their influence. Thousands of NFT cards will be randomly placed in HAPIHEROS boxes. You could be one of the lucky few to ‘get’ the minted NFT cards when you purchase their products. To simplify the redemption processes, HAPINFT is working with Enjin, one of the most reliable and friendly platform.

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