Guinness

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Guinness Malaysia invites fans and food enthusiasts to come together and discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Level up and savour the extraordinary, happening this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang.

At Flavour By Fire, Guinness will unlock a plethora of flavours to excite the palate. Flame-cooked foods undergo the Maillard reaction releasing distinctive rich flavours, textures, hues, and aromas. And when it comes to understanding this phenomenon, no beer surpasses Guinness. Brewed with fire-roasted barleys (at 232^o Celsius) it boasts a distinctive taste that reigns supreme.

The chefs’ culinary prowess and mastery over fire take centre stage at the festival. Going beyond the ordinary, they will fire-up up a variety of creative Guinness-infused dishes, bringing out bold and exciting flavours, tantalising one’s taste buds :

1. Experience the magic of Arthur’s Storehouse, Guinness Malaysia’s flagship partner outlet. Chef Franky and the team have prepared a wholesome menu for all festivalgoers. Look out for their signature Guinness barbecue ribs, and an authentic Irish favourite – Guinness Irish stew!

2. Rock & roll celebrity chefs Johnny Fua and Sherson Lian of Kitchen Mafia are no strangers to Guinness and Flavour By Fire. They return with a delectable menu that includes a new signature dish – Guinness Sticky Lamb Ribs and a couple more surprises!

3. Big Boyz Barbecue by culinary innovator Chef Navin Karu specialises in grilling gourmet foods devoid of additives, preservatives, and artificial ingredients. What are they throwing on the grill? – a scrumptious and exciting combo of Guinness-infused ‘Burgers & Dawgs’, a couple more Guinness dishes, and other not-to-be-missed items.

4. Yat Sing Smokehouse brings to the table their American-style smoked meats, cooked low and slow. What you should look out for – smoked spare ribs, pulled pork sliders, and bacon mashed potatoes, all flavoured and infused with Guinness!

5. Kao BBQ, specialists in open-flame grilled meats, will serve an impressive variety of meat skewers, all flavoured to satisfy the Asian palate. Look out for their Korean Dakkochi, signature Lamb skewers, and Korean Pork skewers – all Guinness infused.

6. Shucked Oysters & Seafood Bar (sister company of Southern Rock Seafood) will be serving two Guinness-infused dishes – grilled tiger prawns, and grilled salmon, both flame-cooked to perfection. And, of course, what they’re super-famous around town for – oysters; a variety of five different types will be available.

7. No one does pork like Chef Suren of Tipsy Boar! He will be firing up three unique Guinness-infused dishes, including the not to be missed slow-roasted pork belly porchetta with Guinness chilli kicap.

8. Undisclosed Location pays tribute to the marriage of Asian and Mexican flavours with its innovative yet uncomplicated menu. Look out for their flame-cooked roast beef taco with Guinness Marmite sauce and a Guinness Chocolate Fudge cake for dessert.

9. On a mission to take char siew beyond the ordinary, TNR by Sean & Angie will precisely do that at our festival. Their signature char siew dish raises the bar with a Guinness infusion and a complementary Guinness sauce to complete this mouth-watering dish.

10. Look out for our not-to-be-missed delicious desserts as well – Guinness chocolate fudge and Guinness Magyum ice cream by Undisclosed Location and Caketella respectively, as well as two varieties of Guinness bacon popcorns and Guinness chocolate cookies from Bacon It.

“Guinness has a sensational depth of flavours that chefs know how to appreciate, and that drinkers can’t resist. As people are constantly on the lookout for fresh, conversation-worthy food adventures, our festival is the perfect occasion for fans and foodies alike to come together and indulge in an authentically Guinness experience you won’t find anywhere else. A memorable experience can be defined in many ways but for Guinness it’s great stout, great food, and great company,” said Shaun Lim, Marketing Manager – Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia.

All this, set against a backdrop of lively local musicians and a variety of engaging activities promises to ignite the convivial atmosphere that Guinness fans have come to know, love, and expect. The festival will feature live music performances such as a$ix, RESORT, Lost Spaces, Talitha, Darren Ashley, Samantha Diana, CLAUDIA, MASIA ONE, K-town Clan featuring Jerryca Misty & DJ Yauzzy, SAINT KYLO, STREETCODE, Skies Are Red, Billie Blue & The Nowhere Men, Blister, and 9 Lives Band featuring Joy Victor & Muzza over the 3-day festival in Kuala Lumpur.

? Sentul Depot, Kuala Lumpur
18-20 August 2023
Fri : 5pm – 12am
Sat & Sun : 12pm – 12am

? Fort Cornwallis, Penang
2-3 September 2023
Sat & Sun : 12pm – 12am

Don’t miss Guinness Flavour by Fire festival – register on www.guinnessflavourbyfire.my. The first 500 to attend the festival daily will receive a complimentary Guinness Draught.

Experience More with Promotions and Prizes

In the meantime, visit the participating outlets and stand to win exciting prizes including exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers and Guinness smoky marinade sauce. There’s more. Head to your nearest convenience store and stand to win a Guinness mini fridge filled with Guinness Draught In A Can with every purchase of a Guinness Draught or Guinness Foreign Extra Stout. All promotions are valid while stocks last.

Guinness fans and foodies can also try their own “skill” at creating Guinness infusion recipes via a fun digital contest. Three winners will see their “infusion recipes” brought to life, fire-cooked and prepared by chefs in real-time at the festival! Rally on Guinness Instagram and/or Facebook today to upload your emoji “recipes” and tag @GuinnessMY to participate.

At the festival, take part in the Long Bar Challenge to get your hands on exclusive Guinness T-shirts, vouchers, or merchandise. Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.

Go for more with a Party Keg! Gather a group of 10 friends and enjoy a private experience in a cordoned-off space with access to your own bar. The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300 and one entry to the Long Bar Challenge.

You can also take home flavours beyond the ordinary in the form of a Guinness infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.

For more information, visit www.guinnessflavourbyfire.my. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Related Post : Guinness Flavour By Fire Masterclass @ Makhan by Kitchen Mafia