#RipStripSkipTheDip with All New Mission Corn Strips
Mission Foods Malaysia
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Thanks for the wonderful invitation, I went to the launching event of the all new Mission Corn Strips at a hipster joint, Rumah Tangsi recently. Mission Foods, one of the world’s leading corn chips producers has been delighting customers in Malaysia over the years with its exciting range of tortilla chip flavours.
The new tortilla chips come in long strips and will set fire to your palate with 3 new explosive flavours – Tom Yum, Peri-Peri and Spicy Szechuan Seafood. The new shape and flavours introduce a different way of snacking altogether.
“The strip style makes it easier to eat and deepens the ‘crunch’ experience that snackers crave. We also wanted to give consumers flavours that are unexpected on a corn chip and they love – flavours that can be enjoyed straight from the pack so they can skip the dip altogether,” said Constantino Flores, Vice President of Operations, Mission Foods Asia.
Contain 30% less oil than potato chips and made from 100% real corn, the new Corn Strips still retain the signature light yet crunchy texture. In addition they are free from preservatives and artificial colours!
Craving for a hot bowl of Tom Yum soup? Mission Tom Yum Corn Strips marries the taste sensations that we love in Thai food – sweet, sour, salty and spicy. One bite and you’re hit with flavours of seafood cooked with hot chilli peppers, kaffir lime, galangal, lime juice and fish sauce.
If Mala is your thing then you’ll love the new Mission Szechuan Spicy Seafood Corn Strips. Perfectly coated with the picante combination of hot Szechuan peppercorns, chilli pepper, seafood and a fiery mix of other tongue numbing spices, I enjoy its layers of flavours and textures.
Love the chilli-licious tangy heat? The new Mission Peri Peri Corn Strips hum of citrus and lime, with a light smokiness will keep you reaching for more. Each strip coated with this addictive flavour packs a punch that you can’t resist.
“The crunch is music to hungry ears,” added Mr Flores with a smile at the launching event. And it was music – homie style that framed the launch of the new Mission Corn Strips. The brand launched the #RipStripSkiptheDip campaign featuring famous rappers Sophia Liana (from De Fam), Juzzthin and Loca B, hosted by well-known rapper Hunny Madu. The rap stars along with a range of influencers share the delight in snacking on these new Corn Strips with their followers on social media.
Guests get to watch them battled the bars at the launch with each waxing lyrical on each flavour. Sophia from De Fam started the battle with her take on the Szechuan Spice flavoured Corn Strips. “Spicy Szechuan gon’ turn the heat up with the media. When I got it you guys be like “Better call Sophia”. Put your tastebuds on a joyride. So tasty, it makes your mouth open wide. The combination of both might just trigger your pulse.”
Rap star extraordinaire, Juzzthin responded with a strong rap on the Peri Peri flavour. “It’s a hot thing, in the making. Legendary. What we talkin’ bout here, Peri Peri. Your tongue gets reborn soon as you taste the corn. It just gets better for the soulfood we on.”
Loca B ended the rap battle with a lyrical tirade on Tom Yum. “Tom Yum Brings That Heat, And It’s Spicin’ Up This Beat. My Mama Getting Mad – Lotsa Chips In One Receipt!” she rapped, bringing the house down.
You can get the new Mission Corn Strips in 120g packs at all leading supermarkets now in the snack aisle; alongside Mission’s existing range of corn chips. As essential add-ons to any snack pantry, these 3 new flavours are sure to please!!
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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010
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